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Where did the word Fast Food come from?? McDonald’s pioneered the concept of fast food and are best known for their hamburgers and strong branding which is known in 119 nations around the planet.Two brothers Dick and Mac Mcdonald started the McDonald’s brand in California in 1940 after moving their hotdog stand known as Airdrome from Monrovia Airport to a section of Route 66 at San Bernadino. The McDonald’s system created history and allowed them to undercut competitors by as much as 50%. Increasing volumes allowed the brothers to further reduce costs from economies of scale, an advantage that continues to work for McDonald’s today.The Golden Arches are their most recognizable brand closely followed by the Ronald McDonald clown character.